Сибирский федеральный университет

Тип публикации: доклад, тезисы доклада, статья из сборника материалов конференций

Конференция: Computational Methods in Systems and Software, CoMeSySo 2021

Год издания: 2021

Идентификатор DOI: 10.1007/978-3-030-90321-3_74

Ключевые слова: agile, artificial intelligence, digital marketing, innovations, software development

Аннотация: The paper studies peculiarities of marketing techniques based on artificial intelligence used in relevant software products. The authors investigate trends in the global marketing industry and reveal problems of capturing customer attention and tailoring commercial offers to specific needs of the audience on the Internet. Competitive advantages of artificial intelligence for dealing with these problems are connected to the possibilities of this innovative technology for relevant data collection and data processing. Successful implementation of artificial intelligence into digital marketing is based on the agile principles of software products development in the marketing industry. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.

Журнал: Lecture Notes in Networks and Systems

Выпуск журнала: Vol. 231 LNNS

Номера страниц: 895-900

ISSN журнала: 23673370

Издатель: Springer Science and Business Media Deutschland GmbH

• Rutskiy V. (Siberian Federal University, Krasnoyarsk, Russian Federation, HSE University, Moscow, Russian Federation)
• Mousavi R. (PBXDom, Walnut, United States)
• Chudopal N. (Siberian Federal University, Krasnoyarsk, Russian Federation)
• Amrani Y.E. (Abdelmalek Essaâdi University, Tangier, Morocco)
• Everstova V. (North-Eastern Federal University, Yakutsk, Russian Federation)
• Tsarev R. (V.A. Trapeznikov Institute of Control Sciences of Russian Academy of Sciences, Moscow, Russian Federation, International Academy of Science and Technologies, Moscow, Russian Federation)

• Scopus
• Ядро РИНЦ (eLIBRARY.RU)