Multimodality in Socio-cultural Contexts: To Talk with Pictures, to Understand Pictures | Научно-инновационный портал СФУ

Multimodality in Socio-cultural Contexts: To Talk with Pictures, to Understand Pictures

Тип публикации: статья из журнала

Год издания: 2020

Идентификатор DOI: 10.26650/sdsl2020-0009

Ключевые слова: multimodality, visuality, social semiotics, culture, social context

Аннотация: The present paper is inspired by the challenges posed by multimodal/multi-semiotic resources in the investigation of communication. We focus on the visual resource as a socially and culturally shaped semiotic resource of making meaning and discuss how images work in different socio-cultural contexts. The interpretative complexity of the notions of 'culture' and 'socio-cultural context' is explained by looking at images as they represent information from a socio-cultural environment. The theoretical framework of the paper was rooted in Halliday, Kress and Leeuwen's theory of social semiotics, in the concepts of multimodal communication and text linguistic view of the language-image-link according to Stockl, Schmiz, Sandig, and in KuBe's discourse sensitive cultural linguistics. The questions under discussion are how we communicate through visual images, and how communicative actors produce and interpret meanings through pictures. We use the multimodal texts from modern German and Russian discourse and discuss the role of the visual image in shaping our socio-cultural experience and knowledge. The paper argues for more sensitivity in respect of the expansion of visual images with regard to multimodal competence. The latter plays a crucial role in exploring the ideological and culturally specific implicatures behind the visual images.

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Издание

Журнал: STUDIEN ZUR DEUTSCHEN SPRACHE UND LITERATUR-ALMAN DILI VE EDEBIYATI DERGISI

Выпуск журнала: Is. 43

Номера страниц: 19-38

ISSN журнала: 13039407

Место издания: ISTANBUL

Издатель: ISTANBUL UNIV, FAC LETTERS

Авторы

  • Chernyavskaya Valeria (Peter Great St Petersburg Politech Univ, Inst Humanities, St Petersburg, Russia)
  • Kulikova Ludmila (Siberian Fed Univ, Inst Intercultural Commun, Krasnoyarsk, Russia)

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