Сибирский федеральный университет

Тип публикации: доклад, тезисы доклада, статья из сборника материалов конференций

Конференция: International-Business-Information-Management-Association (IBIMA) Conference; Madrid, SPAIN; Madrid, SPAIN

Год издания: 2019

Ключевые слова: segmentation, classification, digital landscape, digital services, marketing metrics, digital development index, digital literacy index, co-branding, co-marketing

Аннотация: The article defines a number of indicators for assessing the development of the digital market, and groups the digital services offered to consumers in the Russian Federation. The main trends and directions of development of the digital services market in the consumer sector are outlined.

Журнал: VISION 2025: EDUCATION EXCELLENCE AND MANAGEMENT OF INNOVATIONS THROUGH SUSTAINABLE ECONOMIC COMPETITIVE ADVANTAGE

Номера страниц: 4608-4615

Место издания: NORRISTOWN

Издатель: INT BUSINESS INFORMATION MANAGEMENT ASSOC-IBIMA

• Danilchenko Yury (Siberian Fed Univ, Reshetnev Siberian State Univ Sci & Technol, Krasnoyarsk, Russia)
• Fedorova Natalya (Siberian Fed Univ, Reshetnev Siberian State Univ Sci & Technol, Krasnoyarsk, Russia)
• Iushkova Liudmila (Krasnoyarsk State Agrarian Univ, Siberian Fed Univ, Krasnoyarsk, Russia)
• Korepanova Evgenia (Reshetnev Siberian State Univ Sci & Technol, Krasnoyarsk, Russia)
• Savelyeva Marina (Reshetnev Siberian State Univ Sci & Technol, Krasnoyarsk, Russia)

• Web of Science Core Collection
• РИНЦ (eLIBRARY.RU)