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The problem of SEO promotion for the organization's web representation : доклад, тезисы доклада

Тип публикации: доклад, тезисы доклада, статья из сборника материалов конференций

Конференция: International Scientific and Practical Conference on Current Issues of Linguistics and Didactics - The Interdisciplinary Approach in Humanities and Social Sciences (CILDIAH); Volgograd State Univ, Volgograd, RUSSIA; Volgograd State Univ, Volgograd, RUSSIA

Год издания: 2019

Идентификатор DOI: 10.1051/shsconf/20196900122

Аннотация: The article describes the problem of search engine optimization of a new web-site of any organization and the approaches to make better results in different search engines. The new site is difficult to bring to the top search engine rankings. This article describes the study of the new web-site SEO-promotion. The authors took the site of the organization for the sushi and rolls delivery in Krasnoyarsk city, Russian Federation, which was created and uploaded to the hosting about a year ago. At the first stage, the technical optimization was completed: Robots.txt and Sitemap.xml files were configured, 404 page was set up and validation check was carried out. At the second stage, the content was worked out and a semantic core was formed. With the help of the Yandex service Wordstat.Yandex, key phrases were selected, which was used to advance the site. After that, a snippet was created which makes the link to the site more attractive to users. As a result of this work, the site has become 2 times more visible to potential customers of the company. Thus, properly implemented SEO optimization allows you to attract a significantly larger number of customers in the company.

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Издание

Журнал: INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE CURRENT ISSUES OF LINGUISTICS AND DIDACTICS: THE INTERDISCIPLINARY APPROACH IN HUMANITIES AND SOCIAL SCIENCES (CILDIAH-2019)

Выпуск журнала: Vol. 69

ISSN журнала: 22612424

Место издания: CEDEX AUNSP 00122

Издатель: E D P SCIENCES

Авторы

  • Gek Danil (Reshetnev Siberian State Univ Sci & Technol, 31 Krasnoyarsky Rabochy Av, Krasnoyarsk, Russia)
  • Kukartsev Vladislav (Reshetnev Siberian State Univ Sci & Technol, 31 Krasnoyarsky Rabochy Av, Krasnoyarsk, Russia; Siberian Fed Univ, 79 Svobodny Pr, Krasnoyarsk, Russia)
  • Tynchenko Vadim (Reshetnev Siberian State Univ Sci & Technol, 31 Krasnoyarsky Rabochy Av, Krasnoyarsk, Russia; Siberian Fed Univ, 79 Svobodny Pr, Krasnoyarsk, Russia)
  • Bondarev Aleksandr (Reshetnev Siberian State Univ Sci & Technol, 31 Krasnoyarsky Rabochy Av, Krasnoyarsk, Russia)
  • Pokushko Maria (Siberian Fed Univ, 79 Svobodny Pr, Krasnoyarsk, Russia)
  • Dalisova Natalya (Siberian Fed Univ, 79 Svobodny Pr, Krasnoyarsk, Russia)

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