Modeling the assessment of the industrial enterprise performance with a balanced scorecard | Научно-инновационный портал СФУ

Modeling the assessment of the industrial enterprise performance with a balanced scorecard

Тип публикации: доклад, тезисы доклада, статья из сборника материалов конференций

Конференция: 2020 International Conference on High-Tech and Innovations in Research and Manufacturing, HIRM 2020

Год издания: 2020

Идентификатор DOI: 10.1088/1742-6596/1582/1/012059

Аннотация: This article proposes a techniques package for the development and use of a balanced scorecard to assess the industrial enterprise management activities effectiveness. These methods allow us to create a system model for evaluating the effectiveness of enterprise management activities. Since effective management activity is one of the most important elements for the successful functioning of any enterprise, its important business process, the importance of evaluating such activities is beyond doubt. At the end of the planning period, an assessment is made in percentage terms of the marketing activities effectiveness of each enterprise marketing service employee. For these purposes, the final coefficient of key performance indicators is calculated. Using a rating scale, we evaluated the effectiveness of marketing management of an industrial enterprise using the concept of a balanced scorecard. The following indicators were identified as elements of the FAROUT scale: future orientation, accuracy, resource efficiency, objectivity, usefulness and timeliness. These indicators are the basis for evaluating marketing activities. The relevance of this study is based on the fact that using various methods of evaluating marketing activities; you can adapt to market changes and choose the optimal development strategy. © Published under licence by IOP Publishing Ltd.

Ссылки на полный текст

Издание

Журнал: Journal of Physics: Conference Series

Выпуск журнала: Vol. 1582, Is. 1

Номера страниц: 12059

ISSN журнала: 17426588

Издатель: Institute of Physics Publishing

Авторы

  • Lobkov K.Y. (Reshetnev Siberian State University of Science and Technology, 31 Krasnoyarsky Rabochy ave., Krasnoyarsk, 660037, Russian Federation, Siberian Federal University, 79 Svobodny ave., Krasnoyarsk, 660041, Russian Federation, Krasnoyarsk State Agrarian University, 90 Mira ave., Krasnoyarsk, 660049, Russian Federation)
  • Fedorova N.V. (Reshetnev Siberian State University of Science and Technology, 31 Krasnoyarsky Rabochy ave., Krasnoyarsk, 660037, Russian Federation, Siberian Federal University, 79 Svobodny ave., Krasnoyarsk, 660041, Russian Federation)
  • Stupina A.A. (Reshetnev Siberian State University of Science and Technology, 31 Krasnoyarsky Rabochy ave., Krasnoyarsk, 660037, Russian Federation, Siberian Federal University, 79 Svobodny ave., Krasnoyarsk, 660041, Russian Federation, Krasnoyarsk State Agrarian University, 90 Mira ave., Krasnoyarsk, 660049, Russian Federation)
  • Tynchenko S.V. (Reshetnev Siberian State University of Science and Technology, 31 Krasnoyarsky Rabochy ave., Krasnoyarsk, 660037, Russian Federation, Siberian Federal University, 79 Svobodny ave., Krasnoyarsk, 660041, Russian Federation)
  • Fedorova A.V. (Siberian Federal University, 79 Svobodny ave., Krasnoyarsk, 660041, Russian Federation)
  • Ridel L.N. (Reshetnev Siberian State University of Science and Technology, 31 Krasnoyarsky Rabochy ave., Krasnoyarsk, 660037, Russian Federation)
  • Dubrovskaya T.V. (Reshetnev Siberian State University of Science and Technology, 31 Krasnoyarsky Rabochy ave., Krasnoyarsk, 660037, Russian Federation)

Вхождение в базы данных

Информация о публикациях загружается с сайта службы поддержки публикационной активности СФУ. Сообщите, если заметили неточности.

Вы можете отметить интересные фрагменты текста, которые будут доступны по уникальной ссылке в адресной строке браузера.