Media content monetization model on the example of micropayments | Научно-инновационный портал СФУ

Media content monetization model on the example of micropayments

Тип публикации: доклад, тезисы доклада, статья из сборника материалов конференций

Конференция: 2020 International Conference on Information Technology in Business and Industry, ITBI 2020

Год издания: 2020

Идентификатор DOI: 10.1088/1742-6596/1661/1/012053

Аннотация: The article provides a variant of the site content monetization model. It indicates the mechanism for the passage of micropayments. A presented simulation model is necessary for assessing the convergence of the unit economy where a user is a UNIT (web content consumer). A mechanism for selecting metrics that affect the margin value is applied. As a result of experiments with versions, various alternatives of the projected income were obtained without taking into account fixed costs (income from a paying user for different conversion values) and a variant of unit-economy convergence was found. The study made it clear that the constructed simulation model provides a visual opportunity to work with metrics, to obtain and compare the results of unit-economy calculations. Moreover, unit economics, as an analytic method, is becoming popular for presenting information to investors and effective for digital projects. It showed the prospects of this area at the project planning stage. © Published under licence by IOP Publishing Ltd.

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Издание

Журнал: Journal of Physics: Conference Series

Выпуск журнала: Vol. 1661, Is. 1

Номера страниц: 12053

ISSN журнала: 17426588

Издатель: IOP Publishing Ltd

Авторы

  • Kukartsev A.V. (Reshetnev Siberian State University of Science and Technology, Krasnoyarsky Rabochy Av 33, Krasnoyarsk, 660037, Russian Federation, Siberian Federal University, Svobodny pr 79, Krasnoyarsk, 660041, Russian Federation)
  • Lobkov K.Y. (Reshetnev Siberian State University of Science and Technology, Krasnoyarsky Rabochy Av 33, Krasnoyarsk, 660037, Russian Federation, Siberian Federal University, Svobodny pr 79, Krasnoyarsk, 660041, Russian Federation, Krasnoyarsk State Agrarian University, Mira Avenue 90, Krasnoyarsk, 660049, Russian Federation)
  • Tynchenko S.V. (Reshetnev Siberian State University of Science and Technology, Krasnoyarsky Rabochy Av 33, Krasnoyarsk, 660037, Russian Federation, Siberian Federal University, Svobodny pr 79, Krasnoyarsk, 660041, Russian Federation)
  • Boyko A.A. (Reshetnev Siberian State University of Science and Technology, Krasnoyarsky Rabochy Av 33, Krasnoyarsk, 660037, Russian Federation, Siberian Federal University, Svobodny pr 79, Krasnoyarsk, 660041, Russian Federation)
  • Stupina A.A. (Reshetnev Siberian State University of Science and Technology, Krasnoyarsky Rabochy Av 33, Krasnoyarsk, 660037, Russian Federation, Siberian Federal University, Svobodny pr 79, Krasnoyarsk, 660041, Russian Federation, Krasnoyarsk State Agrarian University, Mira Avenue 90, Krasnoyarsk, 660049, Russian Federation)
  • Eremeev D.V. (Reshetnev Siberian State University of Science and Technology, Krasnoyarsky Rabochy Av 33, Krasnoyarsk, 660037, Russian Federation)

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