Сибирский федеральный университет

Тип публикации: статья из журнала

Год издания: 2020

Идентификатор DOI: 10.18522/2070-1403-2020-83-6-164-171

Ключевые слова: neologisms, translation, English texts, advertising, word formation, linguistics

Аннотация: It is studied English-language advertising texts in order to identify and research neologisms in terms of their relevance, role, function and methods of word formation. Having analyzed advertising slogans taken from authentic sources, the authors explain why the confluence of two words is most typical of most advertising innovations. The study explains the importance of the topic for linguists and translators, as well as the ability of advertising to create the most favorable conditions for the emergence of conditions for the formation of neologisms. The authors conclude that the discovery and description of the functional use of neologisms in an advertising text is promising from the point of view of language research, and also allows to trace the new addition to the vocabulary of advertising and the transformation of English-Language texts in Russian.

Журнал: Гуманитарные и социальные науки

Выпуск журнала: № 6

Номера страниц: 164-171

ISSN журнала: 20701403

Место издания: Ростов-на-Дону

Издатель: Южный федеральный университет, Несмеянов Евгений Ефимович

• Кокорина С.В. (Сибирский федеральный университет)
• Рыжова С.В. (Сибирский федеральный университет)
• Филончик О.А. (Сибирский федеральный университет)

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