Сибирский федеральный университет

Тип публикации: статья из журнала

Год издания: 2014

Ключевые слова: Advertising, Advertising "tree", Advertising communications, And advertising tools, Krasnoyarsk, Marketing, Synergy effect

Аннотация: This article is dedicated to the advertising "tree" of Krasnoyarsk city. Under the advertising tree term we understand the basic directions of promotional activities and methods of its implementation in the Krasnoyarsk city. There is given an insight into the advertising market, which allows to identify the new and more contemporary ways to promote your organization. There are shown the main directions of the advertising "tree" and analyzed their interaction (synergy effect).

Журнал: Life Science Journal

Выпуск журнала: Vol. 11, Is. Spec. issue 11

Номера страниц: 204-209

• Suslova J.J. (Siberian Federal University, Institute of Economics and Trade)
• Shсherbenko E.V. (Siberian Federal University, Institute of Economics and Trade)
• Ananjeva N.V. (Siberian Federal University, Institute of Economics and Trade)

• Scopus
• Ядро РИНЦ (eLIBRARY.RU)