Тип публикации: доклад, тезисы доклада, статья из сборника материалов конференций
Конференция: International-Business-Information-Management-Association (IBIMA) Conference; Madrid, SPAIN; Madrid, SPAIN
Год издания: 2019
Ключевые слова: segmentation, classification, digital landscape, digital services, marketing metrics, digital development index, digital literacy index, co-branding, co-marketing
Аннотация: The article defines a number of indicators for assessing the development of the digital market, and groups the digital services offered to consumers in the Russian Federation. The main trends and directions of development of the digital services market in the consumer sector are outlined.
Издание
Журнал: VISION 2025: EDUCATION EXCELLENCE AND MANAGEMENT OF INNOVATIONS THROUGH SUSTAINABLE ECONOMIC COMPETITIVE ADVANTAGE
Номера страниц: 4608-4615
Место издания: NORRISTOWN
Издатель: INT BUSINESS INFORMATION MANAGEMENT ASSOC-IBIMA
Персоны
- Danilchenko Yury (Siberian Fed Univ, Reshetnev Siberian State Univ Sci & Technol, Krasnoyarsk, Russia)
- Fedorova Natalya (Siberian Fed Univ, Reshetnev Siberian State Univ Sci & Technol, Krasnoyarsk, Russia)
- Iushkova Liudmila (Krasnoyarsk State Agrarian Univ, Siberian Fed Univ, Krasnoyarsk, Russia)
- Korepanova Evgenia (Reshetnev Siberian State Univ Sci & Technol, Krasnoyarsk, Russia)
- Savelyeva Marina (Reshetnev Siberian State Univ Sci & Technol, Krasnoyarsk, Russia)
Вхождение в базы данных
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