Brand-management of Siberian cities (Krasnoyarsk as a case study)

Тип публикации: статья из журнала

Год издания: 2016

Ключевые слова: Brand-management, Krasnoyarsk, Siberian cities, Symbolic management

Аннотация: The article is dedicated to the study of brand management of Siberian cities, architectural landscape of Krasnoyarsk city, which, if the strategy of “symbolical” management is correctly chosen, can become the factor of economic development of this territory. The study of architectural heritage is important in city territory development issues investigation. Being historical city, Krasnoyarsk has the possibilities of prospective development in its future. The city can be attractive for the city residents as well as for the tourists and investment capital. However, the current situation is not favorable for that. The globalization processes amplification eliminate distinctions by making most of the Russian cities identical. Today Krasnoyarsk really needs to find its image and to represent the features of its cultural distinctiveness as the competitive advantages. That is, Krasnoyarsk needs to become a brand. © 2016, Econjournals. All rights reserved.

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Издание

Журнал: International Review of Management and Marketing

Выпуск журнала: Vol. 6, Is. 5

Номера страниц: 185-191

ISSN журнала: 21464405

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