Television Myths Creation as an Analogue of Traditional Myth-Reality

Перевод названия: Телевизионное мифотворчество как аналог традиционной мифореальности

Тип публикации: статья из журнала

Год издания: 2011

Ключевые слова: Television myth-creation, mythology of mass media, Alexander Khloponin, телевизионное мифотворчество, мифология СМИ, Александр Хлопонин

Аннотация: The modern mass media is a new mythological intermediate of the turn of ХХI century, which independently creates the image of a new reality for people. Constructive function is an attributive function of mass media and, first of all, of television in the modern society. Possibilities of television are unlimited in the sphere of generation and implementation of set typo-images, essential neomythological characteristics of mass media allow speaking about the phenomenon as of the most active and even aggressive subject of sense-formation in the modern social cognition for the reason of their unprecedented intensity in time and space, because of their subconscious manipulative powers. Myths of television are much more rational in comparison with the traditional mythoimages - they are generated on the basis of real course of events and real personages. Though, images of these events and personages come in sight of the consumers emotionally colored, much interpreted, stereotyped, simplified, and encoded with the help of specific symbols of television object-language. Being fixed that way in the social conscious, they change the notions of values, change and even reform the way of peoples lives. As practical materials of the research we have used examples of television myth-creation of the period of the 2002 gubernators elections in the Krasnoyarsk region: technologies of mythoimages implementation by means of television were mainly based on image-semantic rows with the usage of collective archetypes of Siberian sub-ethnos (paradigms «all-Russian-provincial», «strong-weak», «native-foreign», «new-old» and others.)

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Журнал: Журнал Сибирского федерального университета. Серия: Гуманитарные науки

Выпуск журнала: Т. 4, 1

Номера страниц: 119-127

ISSN журнала: 19971370

Место издания: Красноярск

Издатель: Федеральное государственное автономное образовательное учреждение высшего образования Сибирский федеральный университет


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